Prestige joins forces with Asia Yachting

Asia Yachting joins the growing list of Prestige dealers representing the brand in the strategic Asia Pacific region. "We are delighted to welcome Asia Yachting into our Prestige family," says Paul Blanc, Sales Director for Prestige Asia Pacific. "Over the years they have developed a successful operation that focuses on innovative marketing and professional services that exceed customer expectations. Asia Yachting will be the driving force behind the further success of the Prestige brand in the region."

CEO of Asia Yachting Mr. Olivier Besson and Chairman of Asia Yachting Franklin Heng

In 1989, the Prestige 41 was born out of a collaboration between the French shipyard and Italian designer Vittorio Garroni which is still flourishing 28 years later. The same talented team lead by CEO Jean-Paul Chapeleau and Director Jean-François de Prémorel continue to produce award-winning yachts, and the recent launch of the Prestige 460, Prestige 630 and Prestige 680S complement a range of 13 models that range from 40 to 75 feet.

The Prestige identity is a blend of sea-going performance combined with interiors that are spacious, dynamic and timeless in style. Prestige yachts are built at the world’s largest boat production site in Les Herbiers, France. The shipyard covers 40 hectares, and benefits from the engineering expertise and economies of scale from being part of the Bénéteau Group.

Prestige 680

The Asia Yachting team, led by Chairman Franklin Heng and CEO Olivier Besson, will capitalise on their existing market knowledge to promote the Prestige range. "Prestige is the perfect addition to our existing portfolio,” says Franklin Heng. “The 40ft to 60ft range of coupé and flybridge yachts fits perfectly into our existing range, and will be attractive to first-time yacht owners.” Besson adds, “with Asia Yachting’s experience and facilities in Hong Kong and Macau, we will be able to support our new and existing Prestige customers with a high level of service and support. An important consideration for any boat owner in Asia.”

Media contact:
Kristi Fung [email protected]
Launched in 1989 by the Jeanneau shipyard, Prestige has built more than 3,000 powerboats ranging from 35 to 75 feet. These yachts are now cruising in every part of the globe and are testament to an uncompromising build quality. The Prestige brand of elegant and sophisticated motor yachts has been a role model to the boating industry. Its vision is to create a complete line of motor yachts combining exceptional comfort and seaworthiness with the very latest in contemporary design.
Founded in 2007, Asia Yachting is an exclusive private yacht dealership and brokerage based in Hong Kong with presence throughout Asia. Services cover new boat ownership, brokerage, and boat management. Asia Yachting represents the world-class boating brands of Monte Carlo Yachts, Monterey, Nautique, and Scarab.